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Veikkaus Decides to Shelve the Ads. Veikkaus’ controversial campaign faced massive public backlash. As a result, the operator said in a statement released Tuesday that it has decided to suspend the ads temporarily. Veikkaus’ CEO, Olli Sarekoski, explained that the ads would be discontinued this week until the end of September.
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“We cannot deny the facts. We have made mistakes. A few of our ads have not been in compliance with the marketing guidelines approved by the company,” conceded Olli Sarekoski, the CEO of Veikkaus. “We take responsibility for them, we are deeply sorry for the resentment we have caused and we intend to learn from our mistakes.”
– Digitalisaatio muuttaa tilannetta niin, että olemme tulossa miljardin euron tienhaaraan, jossa yhteiskunta oikeasti joutuu arvioimaan suomalaisen rahapelaamisen tulevaisuutta, Veikkauksen toimitusjohtaja Olli Sarekoski sanoo MTV:n Uutisextrassa.
Finnish monopoly gambling operator Veikkaus has called for a revision of the country’s Lotteries Act to make sure all gaming should be made subject to compulsory identification, excluding scratchcards and the casinos. The company made its call after revealing that it is to revamp its operations to put more emphasis on responsible gambling.
Veikkaus’ president and chief executive Olli Sarekoski said the company was aware of questions over its status — with a majority of Finns in favour of ending Veikkaus's monopoly status — and that the company took responsible gambling seriously.
Veikkaus will slash the number of slot machines in Finland in response to legislative dictates, according to its chief executive, as pressure grows against the devices. The move comes linked to legislative requirements to add identification verification technology to slot machines by 2022.
Veikkaus’ President and CEO Olli Sarekoski: "Veikkaus’ year 2018 has started according to expectations; we have focused on the adoption of the new responsible gaming tools that were launched at the end of 2017. Last December, Veikkaus introduced tools for online gaming control, which are unique in the international setting.
Finnish gambling operator Veikkaus is revamping its operations to put more emphasis on responsible gambling. The company plans to reduce its 18,500 slot machines by 40 per cent over the next six years as it looks
The final preparations are being made ahead of the merger between Finnish betting and gaming firms Veikkaus, RAY and Fintoto. With just three weeks to go before the group commences operations, chief executive Olli Sarekoski discusses the integration process and outlines his top priorities for 2017.
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